This report provides the reader with a forecast for North American Network Traffic for the next several years, but perhaps more importantly, it will also explore the industry and consumer patterns that are driving that traffic. The lessons of the very recent history of telecommunications suggest that it is very important to understand network traffic patterns and the resulting, reasonable forecasts for growth. Dramatic “busts” disastrously impacting entire industry segments have resulted from a misunderstanding of traffic patterns and the resulting misleading forecasts. This report is directed at trying to provide understanding of these parameters and providing a basis for sound business judgments. This report will provide hard data traffic forecasts by all sources of traffic on the network and will use those source forecasts to build composite forecasts, but, as noted, it will also do more than just provide raw numbers, by giving the reader a perspective of the drivers and patterns behind those numbers. The report will use the “Demand” (traffic) and “Supply” (network resources) paradigm of the economist to help understand the interactions of the traffic “market place”.
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